New York City is considered to be one of the central city of the globe, is a consumer Holy Land. Saks (Saks), CEO of Steve Sa Astoria, the U.S. government to relax restrictions on overseas visitors, to promote their consumption in the United States.
Steve Sa Randolph said, compared with European competitors, Saks department store chain at a disadvantage, because of the strict tourist visa regulations in the United States for many pairs of designer clothing, $ 8,000 worth of handbags and Armani suits interested tourists not enter the shopping.
Driven by international tourism spending accounted for only 5-10% of the the Saks total sales, but that its flagship store in Manhattan Fifth Avenue is very important, accounting for the fifth of its sales.
Steve Sa Randolph said: “If you go to Paris, France, you will go to the Galeries Lafayette department store (GaleriesLafayette) and PCD Stores Printemps, if you go to London, United Kingdom, you will go to Harrods department store Harrod’s. Asia tourists, Brazilian tourists and Russian tourists brand awareness, but like a luxury. “